Mr. Junjie Zhang founded CHAGEE in June 2017 and has served as our chairman of the board and chief executive officer since our inception. Mr. Zhang has more than 13 years of operational and managerial experience in the food and beverage industry. Mr. Zhang also currently serves as independent non-executive director at Haidilao International Holding Ltd. (HKEx: 6862) since August 2024. Prior to founding CHAGEE, Mr. Zhang worked at Shanghai Muye Robotics Co., Ltd. from July 2015 to March 2017 and last served as the deputy head of cooperation department in charge of Asia Pacific businesses. Previously, Mr. Zhang served as a regional deputy manager and subsequently, a franchise partner of Yunnan David’s Beverage Co., Ltd.
Mr. Dengfeng Yin joined CHAGEE in March 2019 and started his role as the general manager of our subsidiary in Guangxi. He has served as our director and chief operating officer since October 2020. Prior to joining us, Mr. Yin has served as chairman of the board of directors of multiple companies since 2007, including Changsha Longbang Information Technology Co., Ltd., Guangxi LidouLidou Food Co., Ltd., Denuowei Communication Technology Co., Ltd., and Changsha Danuowei Communication Equipment Sales Co., Ltd. Previously, Mr. Yin served successively as regional manager, director of the office, sales assistant and general manager of a subsidiary of Ningbo Bird Co., Ltd. (SHA: 600130) from July 1999 to June 2007.
Mr. Mian Lu has served as our director, and vice president overseeing our Southeast Asia business, general operations, and human resources and administration since July 2021. Prior to joining us, Mr. Lu served as a partner of Tanghu (Beijing) Culture Co., Ltd. from November 2016 to February 2019.
Mr. Hongfei Huang (Aaron) joined CHAGEE in October 2024 as the chief financial officer with responsible for full scope of financial matters, including strategy, financial planning & reporting, tax, treasury, capital investment, profitability management and corporate governance. Before joining us, Mr. Huang was a veteran in McDonald’s Great China with 28 years’ experience starting as an accountant. Mr. Huang was the chief financial officer responsible for full scope of the McDonald’s Great China’s finance function as well as supply chain, development, in-direct sourcing, legal, compliance and corporate governance. Mr. Huang obtained his bachelor’s degree in accounting from University of Science and Technology Beijing in 1995 and his executive master’s degree from The University of Texas at Arlington. Mr. Huang is a certified managerial accountant in the United State and the United Kingdom.
Mr. Wei Jen Hu has served as our vice president of product development since February 2021. Prior to joining us, Mr. Hu worked as product director of Shenzhen Meixi Xican Restaurants Management Co., Ltd from February 2018 to November 2019 and R&D director of Yang Yang Hao Gongcha Group from October 2012 to October 2016. Mr. Hu obtain his bachelor’s degree in English language and literature from Fujen Catholic University in 2001 and his master’s degree in communication from Hawai’i Pacific University in 2007.
Mr. Chi Xu has served as our vice president of branding and marketing since June 2021. Prior to joining us, Mr. Xu worked as marketing director of Chengdu Jimei Yutai restaurant management Co., Ltd. Mr. Xu obtained his bachelor’s degree in broadcasting from Communication University of China in July 2014.